1.) Create a Clear Purpose Statement: People coming to your web site should understand what you do in just a couple of seconds. That's all the time you have to grab their attention and keep them interested. Create a clear purpose statement and make it visible to your visitors no matter where they enter your web site.
2.) Easy to Find Contact Information: Make it easy for people to contact you and ask questions. This seems obvious but it's amazing how difficult it can be to find contact information on some web sites.
3.) Write Clearly: Use plain English (insert language of choice). Stay away from industry buzz words and jargon. It's confusing to your visitors and it doesn't help explain your product or service very well. In many industries you will stand out from the crowd if you write clear, concise paragraphs that don't send your visitors looking for a buzz word dictionary.
4.) Make it Clear What Problem(s) You Solve: People are looking for solutions to their problems. Show you understand their problems and describe how you solve them.
5.) Bring the Information to Your Visitors: Don't assume that your visitors will find what they need by clicking around your web site. Make it simple to find information and resources by providing related content areas and make suggestions on where they should go next.
Accomplishing these 5 tips will improve the usability of your site and ensure that you give your target audience the information they need.
Chris Wills has 11 years of experience in Internet marketing. He is the founder of Marketing for Mavens, a company that provides tools for simplifying Internet marketing.
Web Site: http://www.marketingformavens.com
Twitter: http://twitter.com/cwills