Tuesday, June 22, 2010

Web Design Part 1 - Designing Your Own Website

When it comes to website design, most people get it wrong. It is quite a complex art that involves understanding, knowledge and technique. It isn't after all, just about the aesthetics of a page but how well it works. It's here a few things even web designers get wrong and should be avoided.

Issue number 1 is the first impressions of the website. Many businesses get this wrong, by writing for themselves, rather than the customer base. They also overdo the self praise, making them look a little arrogant. Secondly, the language may be too formal and technical and may not be understood by everyone. Within the first few seconds of visiting the website, most viewers should be able to understand what your business is about.

Another first impression issue is with navigation and focal point issues. If your website design is a little scatty and things aren't where they are expected to be, don't expect too many viewers to stick around. Keep the web design elements in some sort of logical order.

Another issue is loading time. Viewers can be impatient and are generally not going to wait around for five minutes for your website to upload. So make sure your website is free of unnecessary and clutter and any files are not too big.

Issue number 2 is to do with text and links. A fatal mistake often made is that the text and links are not as user friendly as could be. For instance, too many font colours, the font size is too small and you have to use a special browser as the font you used is incompatible with most. The latter is probably the worst crime as it means viewers simply won't be able to view your content in all browsers. The font must also be appropriate for the website and audience.

Links can be a major problem too, as they often not emphasized enough. For instance, a well designed website will show that the anchor text is a link by highlighting it in a different colour or underline, and as soon as the mouse rolls over it, the anchor text will change colour. This simply tells people that those few words are connected to a link. Other common issues are the use of anchor text that is too long or that there is too many of them. Overloading a page with links will certainly put people off and so will long anchor text.

These issues are only one of a few problems web designers come across. Yet, they can be easily tackled by a good web designer.

If interested in website design Birmingham, have a look at www.aimprouk.com