Thursday, December 17, 2009

Webpage Title - How to Title Your Web Page to Attract Visits

The webpage title (also known as "Page Titles") offers many important functions. It's one of the most overlooked aspect of website design and internet marketing.

Creating a great webpage title is a surefire way to attract precisely qualified visitors to any of your webpages. It's for this reason I always invest more time on my title tag than any other aspect of my webpage (and suggest you do the same).

Here are my best-kept tips and techniques to create the perfect title tags:

Turn your title tag into a new-visitor magnet - The title tag has always been (and will probably always be) one of the most important factors in gaining high search-engine rankings.

The keyword phrase used in your webpage title draws visitors to your website from search engines.

When the words placed in your page title matches a search query, you have a chance of getting that visitor to your site. No other phrase on your webpage carries this weight. Search engines like Google, Yahoo! and Bing rely heavily on your webpage title to determine the rank of your featured listing in their search results. They reward you with higher rank when the webpage title matches the overall theme of your content.

The actual text you use in your title is one of the most important factors in how search engines decide to rank your web page. And all major web crawlers use the text of your title tag as the text they feature in their SERPs (Search Engine Result's Pages).

I HIGHLY recommend using popular keyword phrases in your webpage title... especially at the beginning. This is known as prominence. Search engines put more weight in ranking words that show up at the beginning of your title tag.

The most common mistake I see is placing a company name as the title. This is a waste of crucial space as you only have 66 characters to work with (any more are cut off from most search engine results' listings). Make every character count.

Use call-to-action wording - Just because you rank #1 doesn't necessarily guarantee clicks to your website. This is a very common problem, and the good news is it's easy to fix.

Remember, Google (and most other search engines) clone your title tag and display it as a clickable link to your site. What you want to do is encourage these searchers to not only see your link, but to visit your website. You do this by writing additional teaser copy.

For example, this link might get some clicks: German Chocolate Cake

But I KNOW this link is going to gain a lot of clicks: German Chocolate Cake - Best Chocolate Recipe You've Ever Tasted

Avoid long-tail keywords - You might think twice about using long-tail keyword phrases in your title.

Long-tail keywords (as the name suggests) are search queries that are longer than average... typically 5 or more words.

For example, a long-tail keyword is something like 'German Chocolate Cake Recipe' while a short-tail keyword is something like 'Cake Recipe'.

Spammers typically try to game Google and other search engines by adding long-tail keywords to their webpage title... and this might work against you if you try the same.

My testing shows 4-word keyword phrases seem to be just the perfect length.

The perfect length - Most search engines only display the first 66 characters of the title of your webpage. Suggestion: Keep your web page titles no more than 66 characters so they show up in the SERPs without being truncated.

A waste of precious time - A lot of internet marketing gurus give us bad information about titles for webpages... instead referring to it as the title meta tag. The title meta tag is not the same as your webpage title. In fact in my testing, I find filling out the title meta tag is a complete waste of time. Instead of generating a meta title tag, just focus on a webpage title.

A before Z always wins - The title of your webpage also doubles as the default entry in your visitor's Favorites when they bookmark your webpage... and most web browsers sort Favorites in alphabetical order -- so you might have your first word in your title tag start with the letter "A".

History - Just like Bookmarks and Favorites, browsers use page titles to label pages in the browser's web surfing history. Having a descriptive webpage title makes it easier for your visitors to return to your webpage.

Bonus tip: There's no reason for you to struggle with writing a webpage title. If you're ready to write better title tags to get you more leads from search engines, you might want to grab these webpage title tips, techniques and methods.

Saturday, December 05, 2009

Essence of a Successful Business

It does not matter what perspectives you are taking for making business successful, everything will be fruitless if your business failed to gain proper recognition in the market. Have you noticed any drop in your business sales or is your company going through any makeover? Or is your website failed in gaining customer interest or is your brand lost its erstwhile appeal. Your online business will undergo a lot of changes with the flow of time. Herein crops up the importance of creating a unique identity that your business aims for. For creating a successful brand identity for your company you need the right concept, right skill and right brains.

A corporate identity is the visual representation of your company; it will reflect your emotional and cultural representation of your business. It will accomplish your company message and will establish your company mission. Devote sufficient time and resource to develop a brand identity for your business. Identity is one the vital asset of any business that must be invested in, leveraged and will ensure your company success. No doubt, it will increase your business recognition and in turn will build your business.

It is best to hire the services of such a company which will provide you all website solutions together that is required for your business. It is very essential to understand the requirement of a particular business before proceeding with solutions. A proper perception of your business is required before proceeding, based on the views of representatives, its mission statement and company goals and other important resources. Remember a good website design can only be dealt by a professional designer. A carefully managed and well-implemented brand identity program will help carry the company's message to the targeted audience. A perfect design with the right branding message and aggressive communications strategy can be a lethal combo for establishing a brand and helping a company achieve its desired market share.

Brand consistency ensures that customers will easily recognize your products or services, so a good industrial website design is important to all kind of industrial business whether it is small or a big one, it does not matter. And a basic standard of website designing must constantly be maintained throughout the life of a business. It is always advisable to approach professional branding or designing companies who have proper experience in conceptualizing your business requirements and shaping them in reality. A unique professional brand identity is extremely instrumental in giving a business a much needed edge on the road to success. Remember Originality and distinctiveness is two essence of any successful business.

Jennifer Salerno is a veteran in Internet marketing and a wordsmith par excellence with countless articles on a wide range of subjects to her credit. She is an expert on industrial websites

Thursday, November 19, 2009

Web Traffic For Your Web Design

The amount of information sent and received by visitors to a website or in other words the number of visitors to a website, and the pages they snap on, is called website traffic.

Web traffic constitutes the large portion of Internet Traffic and is determined by the number of visitors and the number of pages they click. Visitors' presence is logged and monitored once they start clicking on different links present on the website. Monitoring the incoming and outgoing traffic on the site help measure the success of the website; more the traffic the website gets, more popular it is. It also gives the fair idea about which parts or pages of the site are popular or are following any apparent trend in a particular region or place.

Optimizing and monitoring the site and having a portfolio website helps benefits companies in many ways. While seeking a freelancer web designer work and more recognition, various website traffic monitoring methods such as Google Analytics, AW Stats, Mint, Clicky, site meter etc. should be used. These programs allows the website owner to monitor total visitors, page views, browsers used, geographical location of user, keywords used to find the site and much more. Most of these programs are incredibly easy to use and install and are available for free or at affordable cost. The amount of traffic seen by a website is a measure of its popularity. By analyzing the statistics of visitors; site owner can judge the shortcomings of the site, the improvement areas and how to increase the website popularity.

Wednesday, November 04, 2009

Web Design - Considering Your Audience For Maximum Impact

As you consider designing your website, you will face many important decision. What content will be the primary focus of the home page? What images will you use? Where will the main navigation bar be located? Before you even begin the project, you must take the time to consider your audience so that your final design will have the best possible impact.

Consider, for instance, a website that targets corporate executives. This website should not contain cutesy graphics, several sound clips and extremely bright colors. These are not considered formal, and they will turn away the business of the serious businessperson.

On the other hand, if you are creating a website for teens, you should spend some time researching catchy music, creating cool graphics and choosing bold, appealing color schemes. In this case, cartoon-like graphics may be appropriate, provided they are not designed to look too much like a children's book.

Consider Your Audience for the Look

The look of your web design is going to be the most important place where you need to consider your target audience. Your potential client or customer needs to open up your website and feel at home instantly. If the visual look is unappealing to the target demographic, your product, service or content is going to mean little. It will never be considered or read, because the potential buyer or customer will simply click away to a more appealing site. Take some time to explore other sites that appeal to your target demographic, and take notes about the features you see that they all have in common.

For a site catering to businessmen, a simple, clean design with classic colors and easy to navigate buttons is ideal. The younger audience enjoys animations, bold colors and modern design elements, even enjoying a little bit of on-page clutter somewhat. If your audience is primarily female, add some feminine design elements to the page. No matter what, though, keep the page readable and appealing at first glance.

Consider Your Audience for the Language

Whether you are writing your own content or hiring a writer to do it, you must consider your audience as you write the information that will be included on the page. Use terminology that is familiar to your target audience. If necessary, define words that would be foreign to the target market. Use the "grade level" assessment tool in your word processing software to decide whether or not you are writing on the level of your average reader. Keep in mind that the average adult does not read on a post-high school reading level.

You also must decide whether the tone will be formal or informal, and that will also depend on your audience. How is your audience used to being spoken to? Would you naturally talk to a member of your audience as a friend, or would you be more formal if you were conversing with them in person? Incorporate that tone into your work.

Consider Your Audience for the Layout

Finally, keep your audience in mind as you create the layout of the site. An audience who spends most of its time on social media sites, like college students and online entrepreneurs, may expect one sort of layout, whereas an audience who regularly visits retail sites will expect another.

Put important information where it is expected, like contact information and shopping cart access. Do not bury the items your audience needs to find in hopes of generating more sales. This will only serve to frustrate people, not help your bottom line. Remember, in every aspect of your web design, you must consider your audience and create a website that will be as effective as possible.

Interactive web design Toronto agency delivering Web design, Internet marketing and online software services. Offices in Kelowna, Vancouver web design and California.

Friday, October 23, 2009

How to Create an Effective Website

It's almost unthinkable for a company not to have a website in the 21st century. However, many sites are simply not very good, and most business owners lack awareness of how damaging this can be to their business.

On the other hand, a well implemented website can have a huge positive influence, whether it's for information purposes, generating new leads, or making online sales. Studies vary anywhere from 20% to 500% or more improvement in business through having a good web presence.

So, what steps should an organization follow to achieve this type of success?

1. It's possible that your potential market is already aware of you and your website. Usually this is not the case, in which case the website needs to be created in such a way that it will attract these prospects. Most people will find you through search engines, so we start by researching exactly what terms people are typing into sites such as Google and Yahoo. This is the "market demand".

2. Now that we know what people are looking for we can create appropriate pages and content to meet the market demand. Each page of the website should have a clear purpose, based on the type of visitor you're expecting to that page.

3. Visitors are only going to find you if you rank highly in search engines. Creating content to meet the market demand is a vital step. Like people, search engines react to constructive marketing. Certain marketing initiatives will increase you ranking above that of your competitors. This is a critical, on-going activity.

4. Once a visitor makes it to your website, it's critical that they do something positive, such as signing up for information, contacting you, or purchasing. Whatever the intent of the particular page, every section of the website should have a clearly defined preferred action for the visitor.

5. If a prospect walks into your business then you hopefully want to know how they found out about you; it's the same on your website. String analytics allow us to track every aspect of your visitors and their behavior to ensure that the website is performing optimally.

Carefully following these five steps will allow any business to succeed on the web. If you want to improve your website, then please contact us for a free analysis of your existing site and online market.

If you are interested in more information visit us at http://www.prosolutionsweb.com

Monday, October 12, 2009

Web Designing Templates

Web templates save a great deal of time and effort and are extremely useful while creating a fresh layout for a website. However, most of the people select templates that are completely different from what they actually wanted. There are few essential tips that you need to follow while choosing a web design template for your website. The first thing is to avoid using the most famous template as it will spoil the image of your website. Since it won't be discreet and there would be several other websites using the same template. Therefore, you must only look for those templates that are unique and have a rare touch to them.

Your website conducts your main business. It is the medium through which you interact with your customers. It is essential that you keep it as unique as your products. Attracting and convincing your customers are two different things. If your website is not attractive enough to hold a customer then chances of convincing him are negligible. The purchase of products or services that you sell is dependent on the design of your websites beside its quality. Web templates are created and designed to save your money and time. The biggest mistake people make when getting a template is they customize it to an extent that it loses its originality. The web templates are available to put in your details and title.

Some people select wrong templates because of time pressure and pick the prettiest one without thinking about their target audience. Web templates are more vital than what you think, these web templates are foundation of your website so they must be chosen with utmost care keeping the theme of your website in mind. Instead of matching the template design to your image you should do the opposite. Choose a template and then match an image. Being an owner of the website nothing is above searching newer methods to expand and profit your business by manifolds.

It is really essential to make an online presence for your business. With competition among online marketers increasing with passing time, creating a website that makes your business stand out from the rest is extremely important. Without a website that is compelling and easy to navigate you cannot expect to make good number of sales. A website reflects the standard of a business and must be created keeping the nature of business in mind. Selling online is more difficult than selling offline since sellers are not able to interact with the customers face to face. So, need of a website that can help a customer purchase products with just few clicks is indispensible. Your online presence in form of a website must be professional and appealing. Professional websites looks more credible and commendable.

Choosing a web template that satisfies all your website needs is important. There are several websites online which sell pre made website templates in amazing and rare designs. These websites have variety of templates which can be customized and downloaded instantly. They are affordable and also require very less time in development.

For information about please visit Wordpress Templates and Joomla.

Wednesday, September 23, 2009

5 Must-Do Tips For Building a Web Site Focused on Your Visitors

Web sites are constantly evolving. Often we're too busy with the design, adding new features, and writing new content that we overlook the details that make a web site great. These tips will get you back to the basics and thinking about how you can improve your site for your visitors.

1.) Create a Clear Purpose Statement: People coming to your web site should understand what you do in just a couple of seconds. That's all the time you have to grab their attention and keep them interested. Create a clear purpose statement and make it visible to your visitors no matter where they enter your web site.

2.) Easy to Find Contact Information: Make it easy for people to contact you and ask questions. This seems obvious but it's amazing how difficult it can be to find contact information on some web sites.

3.) Write Clearly: Use plain English (insert language of choice). Stay away from industry buzz words and jargon. It's confusing to your visitors and it doesn't help explain your product or service very well. In many industries you will stand out from the crowd if you write clear, concise paragraphs that don't send your visitors looking for a buzz word dictionary.

4.) Make it Clear What Problem(s) You Solve: People are looking for solutions to their problems. Show you understand their problems and describe how you solve them.

5.) Bring the Information to Your Visitors: Don't assume that your visitors will find what they need by clicking around your web site. Make it simple to find information and resources by providing related content areas and make suggestions on where they should go next.

Accomplishing these 5 tips will improve the usability of your site and ensure that you give your target audience the information they need.

Chris Wills has 11 years of experience in Internet marketing. He is the founder of Marketing for Mavens, a company that provides tools for simplifying Internet marketing.

Web Site: http://www.marketingformavens.com
Twitter: http://twitter.com/cwills

Saturday, September 12, 2009

Navigation and Design Enhances Website Usability

Usability is a term that is used to explain how easy it is to navigate (get around) a website. There are several factors that affect the usability of a website, accessibility, content quality, readability and design.

Basic tips and methods for website navigation:

1. Do Not Use Links That Are Irrelevant,
Do not use links that are not needed by your visitors, it only confuses and aggravates the viewer.

2. Standardize Your Icons,
A study has found that 39% of visitors leave a site because it is to hard to navigate, improve navigation by standardizing icons that link your web pages. Icons were developed as a means of representing something that is related to it.

Do not use icons at random, and only offer a short explanation of the icon, make it brief and to the point.

3. Provide A Site Map,
Providing a site map will greatly improve site navigation of your website. A site map provides a skeletal structure of the website in a single page. All links and contents are shown on a site map, therefore it makes for easier site navigation.

4. Breadcrumbs
Breadcrumb links provide links to the major pages of a website, these are very useful for visitors because they afford easy access to major pages.

5. Do Not Bury Information,
It should be a simple operation to navigate through a website, pages on a website should be accessible from each other of not more than three clicks away.

Use these basic strategies with fresh and interesting content and you will find the navigation of your website will greatly improve.

From Tom F Wilson, I hope you found this article interesting and helpful and if you did and would like to earn a very good income Guaranteed! then take a look at the step by step video tutorials here!

http://MAVERICKMONEYMAKERSUNLOCK.COM.

Saturday, August 29, 2009

How Important is a Website For a Small Business?

Why does a small business need a website? Today, most businesses need an online presence as much as they need a phone or mailbox. Clients simply expect you to have one. For some small businesses, a website is the primary selling tool, and for others it is little more than a directory listing with contact information. From simple to complex, websites have become a requirement for doing business.

Most people begin their search for a product online using a search engine like Google, Yahoo, MSN, or Dogpile (which searches several search engines at once). Having a website that is designed to be an effective Internet marketing tool, can be very valuable for small businesses. Without the right web site, people may not be able to find your business.

Should you hire a graphic designer or do it yourself?

Yourself:

Pros: You'll save money by doing it yourself, and you'll have complete control over the look and feel of the site. If you have a working knowledge of basic web design there are free tools that will allow you to create a website on your own.

Cons: If you don't know much about computers and/or web design it could take a while to learn enough to get your site up and running. Also, you will have to spend even more time dedicated to making any updates and changes in the future.

A Graphic Designer:

Pros: You will get a clean well designed web page in a short amount of time if you hire a web designer. Also, the designer can take care of any changes and updates in the future. Plus, it will give you more time to devote to actually running your business.

Cons: You may not always have as much control over the outcome of your site, and very busy designers may take a while to get your site completed.

One way to begin considering your options is to decide if your needs are simple or complex:

• If your business is not web-based and you merely want a place on the web, there are many off-the-shelf, even free, products and services that may be all you need.
• If you are going to be selling products online and need to set up an e-commerce site, there are many more complex products and services.
• If your site is going to be the entire basis of your online business, then developing it may involve a great deal of time and resources to create and launch. No matter what your needs, it is a good idea to have a logo that can be recognized on your web site and all your printed materials.

Selecting a domain name:

A domain name, sometimes called an URL, is the "web address" string of letters that will serve as a means for people to find your website. Often the cost of getting a domain name or web hosting service is your responsibility, separate from your design fee. You can register your desired address easily through services called "domain registrars." Costs for registering a domain name can be just a few dollars per year if you use a service like GoDaddy.com, or much more if you purchase the name from someone who already controls it. Coming up with a web address that has not be registered can be a challenge. Many of the obvious and short words and letter combinations have already been registered. However, with a little creativity, you can still come up with an address that will be appropriate for your business.

Choosing a web hosting service:

Often, the same company you use for Internet access will provide a website hosting plan as part of the service. A website can utilize design templates that are available from your web hosting service or you can request that your web designer stay away from common templates, but that will often cost you more money.

Hopefully, this has pointed you in the right direction - small businesses really need to have a website, whether it's simple of complicated.

Sheryl A. Skutelsky is owner of SAS Graphic Design - specializing in small business branding.

For more information on small business branding visit SAS Graphic Design at: http://www.sasgraphicdesign.com

Thursday, August 20, 2009

Creating a Successful Online Business - Keeping Your Visitors

One of the most important key things in having a successful business online is the look of your website. Your visitors don't want to look at an uninviting website. This will make them think that you are highly unprofessional and will begin to look for someone that comes on as a very professional company right from the start.

You need to find a way to get yourself a professional, yet extremely eye-catching website. Most business owners have little, to no experience in graphic and web design. But this does not mean that graphic and web design is not important to your business. Graphic and web design is one of the most important aspects to your business. It takes a lot of time and dedication to become a professional web designer, which is why there is web design company's out there.

Design company's are there to make your life easier. You, as a business owner, do not have the time to sit down for a few years and learn to be even decent at web design. This is why you as a business owner needs to find the right design company to design your next website.

Remember, it is not only your product that will get you customers in the online business. If you don't have a professional, eye-catching website and a new visitor comes to your website, they are likely to leave your website in search of someone that comes off as more professional. A lot of business owners may have opposite thoughts, and think that only their product or service is the only thing that matters. But before the client even thinks about trying a businesses product or service, you need to attract them. This is one of the main reason that some businesses never get off the ground, and eventually fade away.

Hopefully you learned some new information from this article, and will take my suggestions into consideration. If you do, I highly recommend contacting a web design company. You can see their packages very clearly on their home page, also be sure to check out their portfolio.

Kyle Gile

Friday, August 07, 2009

Building a Website That Has a Real Impact For Your Business

The World Wide Web levels the field for your industry.

When a potential visitor logs on to the internet and opens your internet site into a browser window, they know less than nothing about your company. It's vital to recognize that your internet site is a mirrored image of your business. A potential client across the ocean ( or even down the street, potentially ) doesn't know you from your competitors. If your internet site is poorly built, this reflects heavily on your company.

Does this mean I have to take out a 2nd mortgage to build my website?

I know what you are thinking,'my cousin's pal's brother can build me a website.' it is true, almost anyone can build you a website, but, as the old principle goes, you get what you pay for. It takes years of hard work and dedication to learn the subtleties of building professional web pages. Our recommendation is to leave this vital job to the professionals ( i.e. Us ). This doesn't suggest a kick-ass internet site has to put you in the poor house.

Here are a couple of things to consider:

* you don't have to put your complete business on the web. Try to include only the best features of your business on your website. All you need somebody to do is make that first phonephone call or walk into your store to make the sale.

* Use pre-existing brands and artwork. A pricey part of web design is branding your company. If you already have a look and emblems that work for you, try to stay with them.

* Do some of the work yourself. You can write the text and take the photos.

* Save your cash if you are not going to pump your website. Search engines are our friends. Do not build a website if you are not going to spend the money to market it.

5 Steps to a Great Website!

So what makes a great website? The very first thing you want to consider when building your internet site is that there are billions of internet sites out there. Your internet site has to stand out from the rest to capture your audiences' attention. This implies professionalism, and...

1. Provide credible, original content in as many forms as possible . Content is King. Original content is the most vital characteristic of a great Web site. Please don't forget to update your internet site regularly.

2. Ensure your website is simple to navigate. Be well-organized. Folks have to find what they are looking for easily. If a visitor has to search for info, they will leave your site.

3. Be Responsive. Your website should download quickly . If people have to wait too long, they will leave your internet site. To ensure fast download times, optimize, optimize, optimize.

4. Be straightforward to read. Choose colours that make sense. Bright colours appeal to the human eye, but do not go mad. Also, white text on a dark background reads best , however , white backgrounds are standard. Don't get too fancy ; sometimes less is more.

5. Be interactive. Good interactivity engages the user and makes your internet site memorable.
Obviously, there's more to building a great web site then what we've listed. But these tips will get you on the right path quickly and easily.

The most vital tip we can give you is to take a look at your potential web designer's portfolio. Anybody can say,'Yeah, yeah - I build great websites.' But if you don't like his or her work, probabilities are, you will not like your internet site, either.

To contact us about implementing the steps above and building a website that increases your bottom line visit us at Orlando Web Site Design. You can also visit our web marketing specialists SEO Consultants Orlando Search Marketing.

Monday, July 27, 2009

Successful Corporate Presentation Through Multimedia

A successful business website must have an innovative and attractive design and contain organized relevant information that is navigable as well as frequently updated. The process of promoting a business and its products requires an understanding of how to present that business online in an interesting manner, as today's consumers need more than just text and design to catch their attention. Each individual element of a standard presentation lacks the ability to achieve this feat on its own, but multimedia can both catch and keep a potential customer's attention. Multimedia is a combination of two or more content formats such as text, sound, pictures and video to create an effective presentation.

Corporate presentations must be geared toward answering prospective customers' questions or solving their problems; letting them know how you can help them. Multimedia can showcase your business in an engaging way, thus allowing clients to be more interested in becoming better acquainted with your business. Engrossed consumers could click on either a hyperlink or captured image to learn via a video about an employee and what he does for the company and consumer, or simply about the company itself.

In addition to interactivity, 3D animation, motion graphics, and visual effects are useful multimedia processes that can dynamically display a product and from all of its angles to present it in an exciting way in order to hold interest. Sound effects can also be added to make a site more aurally appeasing. Online interactive multimedia permits the content on a given page to be altered without having to reprogram it, allowing you to work smarter rather than harder, and ultimately satisfies and converts a potential customer into a repeat buyer.

A Corporate Documentary should be created with a purpose in mind, and interactivity is a great way to attract visitors. Online multimedia boosts levels of interactivity by allowing for active participation by the user, thus establishing two-way communication between the computer and recipient. This can range from simulations whose illustrations, animations or videos are changeable to animations that are initiated based on where the user clicks.

ImageMaker Inc
info@imaker.ca

Thursday, July 16, 2009

Convey Right Brand Image and Message Through Logos

For any company or its product, its market image is very important at company level as well as product level. Organizations spend a lot of money to build up a positive image of their business. The way in which a particular brand or product is perceived by the masses might be very different from the reality. Usually the problem arises at the stage of communicating with the target customers and providing them with the information about the benefits they would get by using their products or services.

Logos are very important in establishing a corporate identity for a business. The main essence behind logos is the repetition factor, where seeing it again and again on regular basis creates an impression about it and stays in customers' minds. All good brands and company does have a unique logo for this very purpose.

A company logo has to be meaningful and purposeful. They are seen everywhere and carries a specific message affecting the subconscious mind of the consumers and their buying behavior. The most important factor of a successful logo is its corporate image and its integrity. It means the logo should exhibit qualities like strength, loyalty, honesty, completeness and strong determination.

Aspect of 'value' is often associated with any company image. Customers always evaluate the worth of your company's product and service, also the value of their money they would get.

Some logos exhibit the leadership factor, which shows that the company has enough market knowledge and has the caliber to carry out business in the manner that the company worth is acknowledged. A company image always demands innovation as part of their business. Consumers always prefer brands that are creative, can meet up their demands and have superior quality.

A logo although might seem to be small and simple, but various tools used by a graphic artist while designing it, includes different fonts, pictures, colors, design motifs, size and their placement. Depending on the company type, the designs of logos vary in their look and feel. Some logos might need use of strong colors and well-defined lines, whereas some might need use of soft colors and contour lines, or logos that have a sense of motion.

By keeping important factors in mind, logo designers create logos that catches the public attention and imagination. It should create a positive market image and able to convey intended message to the target customer.

Copyright © 2009

SPINX is a leading web design company provides services like Web Design Los Angeles, Web Design San Francisco, Web Design Portfolio, Web Design Santa Barbara, Website Design Beverly Hills & also across the globe.

Friday, July 03, 2009

Website Design - Tips on Using Graphics For Your Website

One of the factors when creating the content of your website is the graphics. How much do you use or is just plain and simple sufficient? Adding them can make a website cool but the most important factor to consider is whether it improves the conversion rate.

As with everything on your website, you need to test to see what works. There are many factors to consider when you use graphics.

Size - Depending on the graphics, they can be rather large. This can be a bit of a problem and may take longer for your website to load up. However, not everyone has fast broadband internet speed so you will have to careful.

Relevant - You have to make sure that the ones you use are relevant to your sales copy. It is no good having a dragon breathing fire if you are selling golf tuition videos. It may look cool but does nothing to take the visitor to the buy button. If anything it causes a distraction and potentially drives them away.

Professional look - Putting some graphics on your website that are relevant would be better than nothing at all. They can add value as the visitor can visualize the product and makes the sales copy more interesting. A nice touch is using buttons or ticks for each benefit of the product. It gives the copy a more professional look.

You need to strike a balance when using them, not too big and making sure it is relevant to what you are offering your visitor.

Get more information on this today and claim your FREE e-book on unbelievably simple website creation. Just click here ==> http://www.creatingyourfirstwebsite.com

Tuesday, June 16, 2009

Do You Need a Freelance Web Designer?

There are many benefits of using a freelance web designer when compared to hiring to a big web design company. This article discuss the benefits that you could get from using the services from a freelance web designer instead of an expensive big web design company.

First and foremost, web designing costs are very low in comparison because of economy of scale. A freelance web designer can offer you cheaper service and better support in most cases. They don't have the huge overheads like bigger companies do, therefore they can offer you more for less.

Another benefit of using a freelance web designer is that you will be able to contact the designer directly, and also his/she can offer supports outside office hours. Once you have your website going you will be amazed by the number of questions that you will have. So now imagine there is a middle person in the communications, which is what usually happens in larger website design companies. Your questions would take much longer to be answered because the receptionist have to pass your questions to the someone who's dealing with your website project. And by the time your question gets to the person who is designing your website, the meanings will have been misinterpreted and the end result is something that 'kind of' close to what you originally asked for.

If your project is handled by someone who has more of an emotional interest in your website becoming a success then the end result will show. Most freelance web designer are working because they love what they are doing; they are passionate about it. If a freelance website designer cannot show you some examples of successful websites in his portfolio then he might someone who is just starting out. This doesn't mean that he or she is incapable of producing good work. In fact, if you know what to look for and you are patience enough, you can find someone who can design a perfect website for you for a fraction of what most professionals would charge.

After considering the above, you should be able to see the advantages you will get from using a freelance web designer. In case you're wondering, most freelancers can and should provide you with proper invoices. This means that your website costs can be treated as a tax deductible business expense. Also, you will receive better after-sales supports in most cases.

If you would like to find out more about web design freelancing you can visit http://www.squidoo.com/freelance-web-designing

Saturday, June 06, 2009

Preparing For a New Website

Preparing for a new website So you're ready to take your business to the next level. You have thought about it for many months and now you're finally ready. You want to have a website built and you are ready to get started - Are you TRULY prepared?

Start building your Advertising and Marketing Beast If you have a basic strategy in mind and an idea of what you want your website to do, then you are well on your way. However, if you do not have an idea but you're positive you are ready to build a website - be prepared and know what to expect when you finally sit down to talk with your web developer.

You Should Know Your Business Sounds simple doesn't it?

Of course you know your business, why else would you want to have a website built?

Surprisingly enough, many business owners want a website but they have no idea of what they want the website to say. It's not uncommon for business owners to have a basic vision of what their site is going to be like and yet, they still have no idea of what the website should say or do. If you fall into this category, keep reading - there is a light at the end of the tunnel.

Content, Content, And More Content! If you have ever heard the phrase "Content Is King," that's because content is what makes your website marketable to search engines. Without lots of content, your website better be the next YouTube or Facebook. Niche websites that are so popular do not need to have a lot of content because of their sheer popularity. Since you probably are not building the next YouTube or Facebook, let's go back to focusing on your content. Without quality content, search engine optimization can be very difficult.

Hire a Copywriter or Become One! It's easy to hire a copywriter to come up with verbiage for your website but it also costs more money. Building content is time consuming to research what you do and write about it. Either way, nobody is going to know your business the way YOU DO so the best advice is to do your homework, take your time to think out your game plan, and put togther a list of what you provide to your clients. The biggest mistake you can make is to leave it all in the hands of someone who doesn't know your business the way you do. Most Internet marketing companies have a copywriter on board who can help you along the way. Just make sure you are proactive with your website. Otherwise, you could lose out to your competition because your content is lacking!

Plan Your Content and WORK with your Developer A good web development company will work with you and your content. Keep in mind, web designers might not know your business but they will learn a lot about it while building your site. Good developers will always have suggestions on making your website an online marketing machine, so try to be as flexible as possible with your content. Your content will play the major role in helping your SEO specialist market your website to achieve good rankings. The more content you can provide, the easier it will be for both parties and it will also shorten the time period it takes to build your website.

Darren E
Modern Media Studios
Internet Marketing & Web Design
http://modernmediastudios.com

Monday, May 25, 2009

How to Choose the Perfect Web Design Company?

Study the Market

The choices when it comes to a web design company offering its services are almost infinite. Therefore, you must be very careful when you choose a company to take care of your designing needs, and stay away from fly-by-night operators. There are some who will promise you the moon, but you must be wary of such companies. Try getting a fair idea of the kind of common services offered by websites and the costs involved. Also ascertain whether you can bargain with website development companies or not.

References are the Key

When it comes to making a choice, the fact remains that you must get references from the people around you. You might find the names of many a web design company from various sources; but you will never know if they are good or not. However, if you get some reference from friends, business contacts etc, you can get a fair idea as to the efficacy of such companies.

Clientele

Once you shortlist a few companies that you like, you need to get some idea about their clients. Such information is usually available on the website of such companies. A good web design company has an eclectic mix of clients, both big and small. Try and get in touch with its smaller clients and ask about the quality of services. You can have a fair idea of the type of web Design Company from the amount of importance it gives its smaller clients.

Bonus Services

Quite a large number of website designing companies offer the benefits of bonus services that might be essential for you in the long run. Try and search for such companies.

Wild Net Technologies is a web design company that has emerged as one of the primary choices of those who want an effective website design.

To find out more on Website Design India please visit Website Design India and for SEO visit SEO India.

Wednesday, May 06, 2009

5 Tips to Build a SEO - Friendly Web Design

A well-designed website with no search engine exposure will not benefit your business. SEO or search engine optimization is the bed rock of online marketing. The purpose of your website is an online marketing brochure that sells your product or service. But in order for your website to deliver the results, you must drive targeted traffic to your website. And the best way to get targeted traffic to your website is to implement SEO.

SEO is the process of improving the volume or quality of traffic to your website from search engines via natural search result listings. Typically, the earlier your site appears in the search results list, the more visitors your will receive from the search engine.

Before you can implement SEO, your website must be SEO-friendly. Here are 5 tips to build a SEO-friendly web design:

1. Do not build a Flash website. Search engines cannot understand a website that is built entirely on Flash technology. When search engines cannot understand what your website is about, you are not going to achieve high rankings on the search result pages. Build a HTML website that search engines can understand. If you want your website to be interactive, you can include a flash banner on it.

2. Clean coding. When the designer slices your website, make sure that the coding is clean and simple. When the coding is too complicated, search engines cannot read it easily.

3. Use search engine friendly URLs. An example of a search engine friendly URL is "search-engine-optimization.html". Use a hyphen instead of underscore to separate each word in the naming conventions. You may come across sites that have URL that looks like this: "index.php/?id=20&product=1&cat=5". Search engines cannot understand this kind of URL and this will affect the performance of your SEO effort.

4. Tag your pages with important keywords. Important keywords must be placed in your Title, Meta, H1 and ALT tags. You should conduct a keyword research and find out what your prospects are using to search for your product or service. These are the keywords that you should optimize for. You should place the more important keywords at the front of the tags.

5. Write good and relevant content. Content is king when it comes to SEO. Search engines give what searchers are looking for. If you do not have keyword-optimized content, it is very hard for your website to rank high on search engines. When you are doing the copywriting, make sure that you don't stuff too many keywords in it.

These are just some of the tips to design a SEO-friendly website. Bear these tips in mind when you create or revamp your website.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing web design services.

Check out more web design portfolio here.

Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.

Visit Toronto Graphic Design

Saturday, April 25, 2009

Sales Letter Templates - What to Look For in Sales Letter Template Designs

If you are planning to build a sales letter website to promote a product or service, you may be looking at various sales letter templates available to purchase or download. If this is your first time designing a sales letter or product landing page, this can be somewhat overwhelming. In this article, we are going to examine five things to look for in a template design:
  1. Template Formatting - Is the template HTML or for a content management system (CMS)? Depending on your skill and comfort level, you may be more interested in plain HTML or a theme for WordPress, Joomla, Drupal or some other CMS. Keep in mind that CMS themes can be easier to setup.
  2. Avoid Leaky Designs - Does the template design have any leaks that may distract website visitors from buying your product or signing up for your service? You want a design that minimizes these types of distractions. You want your visitors to keep on the focus - which is learning about and making a decision to buy your product.
  3. Keep it Simple - Does the design require graphics to be created? If it has a header, footer and other graphics, you may have to outsource to a graphic designer. This will increase your expenses, but not necessarily increase the web page's conversion. Many times basic, plain vanilla looking sales pages outperform the professional looking ones.
  4. Avoid Being Trendy - Does the template have fonts and colors that are visually appealing to you and easy to read? Sometimes templates may look flashy because they use creative fonts and colors, but you want to create a sales letter that all your visitors will like. Some will be turned off by outlandish colors or artsy fonts. Stick with basic, black or dark colored fonts on a white or near white background.
  5. Have Full Control - Do not use a template that requires that you link back to the designer. If you choose to do so, that is fine, but you should have the right to remove the links if you choose (especially if you are paying for it!).

Jason Keith is a full time Internet Marketer and the Developer of the Popular WordPress Sales Letter Theme which allows you to use the full power of the WordPress Content Management System to Write Your Sales Letters, Landing Pages or Squeeze Pages. You can go http://wp-salesletters.com to learn more.

Wednesday, April 15, 2009

Top 5 Signs That Your Website Sucks

Small business owners may not have the resources to invest heavily in their web presence and finding solutions to problems can be like finding a needle in a haystack. You know something's wrong but don't have the faintest idea how to fix it. Is it a technical issue? Are your ads not performing well? Don't know what kind of traffic you're getting? Website problems can fall into a myriad of categories. So if you think your website sucks, a) it probably does, and b) you should read on.

1. You Aren't Getting Traffic

You're excited about the big, expensive job the design team just finished on your site. It looks like a million bucks! Well it's a shame it isn't making you a darn cent. Just because it exists doesn't mean people know about it. Announce it to the world by submitting it to reputable directories and sharing your useful content with others on social bookmarking sites (you do have useful content, don't you? If not, I'll cover this later). You can even do some link exchanges -- provided the sites you exchange with are reputable -- just to get your site crawled early on. Further optimize it for search engines by following good SEO practices, building quality content and generating inbound links from other sites. Once you do that, you'll need to monitor progress with web analytics software. Google Analytics is free and it has a slick interface. And we know you like pretty things seeing as how you broke the bank on your web site design.

If you're looking for high ROI, invest your own time in learning search engine marketing. Better yet hire a qualified SEO firm if you have the budget for it. Don't settle for quick-fix promotional ideas. Build long-term exposure and a solid reputation by attaining high rankings, keeping email/newsletter lists, targeted ad placement and social media participation.

2. You Have Worthless Content

What defines worthless content? Without knowing what topic your web site covers it's tough to say, but if you have nothing that sets you apart from your top competitors then I'd say you aren't in good shape. If you don't know what kind of content people are looking for on the Internet today, take a peek at what's popular on social bookmarking sites. Observe some of the story titles on the front page of Digg.com:

"Guinness Stout Beef Stew Recipe for St. Patrick's Day"
"In Move to Digital TV, Confusion Is in the Air"
"Kim Jong-Il Interprets Sunrise As Act Of War"
"Automatic bacon dispenser?"
"The 5 Best Obama Photomosaics on Flickr"

Words I would use to describe these topics, in order, are: seasonal, informative, satirical, comical, and trendy. This information is popular because it's appealing in its uniqueness and is relevant to today's market. To set yourself apart from your competition, you need to get creative. If you're the kind of person who had trouble painting by numbers, then hire someone creative. Professional copy writers can be well worth the investment. Create free tools your customers will want to use; write funny or interesting commentary in a blog about your industry; put a new spin on a traditional product or service or offer seasonal discounts. Create a comprehensive F.A.Q. on your site that covers topics your competitors don't.

Take the time to beef up your content. Be innovative - don't be afraid to think outside the box. Use the top competitor in your field as a measuring stick.

3. You Have No Call-to-Action

Poor promotional language can have a sabotaging effect if visitors aren't drawn to your conversion pages. A conversion page is any page that acts as the final step in a visitor submitting a form, making direct contact or purchasing a product online. Obscuring those pages or confusing the visitor on where to go next can make them leave your site. Internet users have a short attention span - give them a clear direction when navigating your web site.

Use your web analytics software again to find out what pages visitors are landing on first. If your home page gets the most traffic, make sure there are clear links to your sub-topics. If inner pages are your most popular landing pages, find out if the traffic is targeted. Once you know the type of visitor and the specific page they land on, then you can start marketing your content more accurately.

The bottom line is to always make clear why, and how, visitors can buy your product. Don't get too cute with multiple steps, options or convoluted language.

4. You're Getting Traffic But No Sales

Are you sure the traffic is relevant? If you're running a pay-per-click campaign, ensure your ads are geo-targeted properly and your ad text or landing pages appeal to your customers. For organic search engine placement, have you done keyword research and analysis before optimizing your content? Look at your web stats and see where your visitors are coming from. What keywords were they searching for when they landed on your site? Are the referring sites relevant to your industry or topic? How much time does the visitor spend on each page? Sales won't come if your visitors aren't interested in what you're selling. This is why preliminary keyword analysis is so important to search engine marketing.

If you're running ads it's always good practice to experiment with different ad campaigns. If you put all your eggs in one basket you run the risk of losing out on potential revenue. Elements of your ads that you can change are:

- ad text
- landing page
- specific network your ads are shown across
- topics on which you focus the campaign
- geo-locations targeted

Remember, it doesn't pay to skimp on initial product/market research and analysis.

5. You're Getting Relevant Traffic But No Sales

This problem could signal a technical error or navigation problem with your site. Make sure you thoroughly test all functionalities on various web browsers and systems. Submit test forms. Do a link check to spot possible broken links. Is your web hosting service reliable?

If you've ruled out technical issues as the cause then turn your attention to the content and customer base. Has your market taken a downturn? Can the lack of sales be attributed to the poor economy? Have you fallen behind your competition in product quality, selection or pricing? Does your web site's navigation system confuse users? Your web site is the first line of contact between the business and potential customer, but it's not the only step you need to worry about. Telephone operators or online payment systems can present their own issues.

This is moving away from web site problems but if any part of the sales process takes place away from the site, investigate those areas of your business as well.

If you're pulling out your hair over a problem with your site and these tips still haven't helped, feel free to post a comment and I'll personally have a peek at your site.

With eight years in the search engine marketing industry, John Metzler of FreshPromo knows what works and what doesn't regarding website success. His strong grasp on visitor usability and analysis, along with a highly-skilled SEO perspective, can be seen through his professional SEO services. Read the FreshPromo blog for more free tips and commentary.

Monday, March 30, 2009

You Don't Have to Be a Geek to Know How to Create a Web Page

Many people today who are in their 40's, 50's, or even older, have no idea what is going on with computers.

They may be able to turn one on and send an email, browse the web, or check their stock prices, but that is it. For them, the thought of developing a website seems like a far away dream. They may want to build a web page of their own, but not know how to create a web page at all. And, that is where quality software comes in.

Creating a web page is now faster and easier than it has ever been. You no longer have to know programming, figure out intricate HTML code, or know the hexadecimal codes for particular colors in order to know how to create a web page. No lack of experience or technologically capability can stop a budding web site developer anymore. There is plenty of inexpensive and useful software available to help him or her own their way.

One of the most popular pieces of website development software is XSitePro. This software is more than just a way to build a web page. It helps you manage an entire site, from adding blogs and advertising to a site, to integrating newsfeeds, applications, and media into even the most basic of sites.

You don't have to be a computer genius anymore to know how to create a web page. You can do it easily with the help of the right product. Take the time to find the right product for you, one that is appropriate for your skill level and needs, and you will have your web page up in no time.

Brenda Ondatje is an entrepreneur, online income generation whiz, and a contributor of popular website WebBriefCase.Com.Au. She provides meaty tips on topics like how to create a web page and more. Grow your income exponentially today --- learn how when you visit the website now!

Thursday, March 12, 2009

A Smoking Web Gets Results

Web designing is more than having a cute website; the back end needs to be well connected! After all it is not just what those visitors see when they click a page, but it is also about what that website sees about them. Building websites has never been easier, but getting results is now tougher than it ever has been. There are many technicalities that can prevent website owners from understanding how their visitors feel about their experience, their actions and where they have come from. All of this information is vital to the site owner because the more they can pinpoint their results the better they can make their site, therefore increasing profitability.

There are different types of websites and each should be addressed accordingly. For example, those sites that are geared around mass selling should probably be based around an e-commerce type set up. This makes it easy for visitors or shoppers to maneuver the site and easing the buying process. Most of these sites can be specific and give the web owner information by keeping up with what is purchased, inventory and the behavior of most of the visitors. Not only does this help the web owner streamline, but they can also have a better understanding of the products, which ones are selling and what to cut back on.

Informational sites can also be used to capture information about visitors. Most of these web designs are built around opt in lists so that the web owner can collect the contact information of their visitors. Good information web sites are easy to design, but now the fresh content is another subject!

Are you really interested in driving massive traffic to your website?

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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Tuesday, March 03, 2009

It is True! Good Looks Make Life Oh So Much Easier!

Ever see on television or maybe read about people who will put on a fat suit to make themselves look obese? They were trying to find out what people with that problem were experiencing on a day to day basis.

Needless to say, it was pretty blatant as to how others viewed them. Usually the person doing this was a fairly attractive woman. I remember hearing of this one person who did it was eating a donut somewhere and people were looking at them in disgust!

The same thing applies to all else in life. Maybe it is a family pet or a persons yard. If something or someone looks good, people respond positively to it or them.

Probably not as good an analogy as I was hoping for but, this applies to the internet and your web site as well!

If you have a web site and are trying to attract leads for your business opportunity or home based business, you really must have a good looking web site...one that attracts!

I am no expert in web design. In fact, when it comes to color schemes or placing images on my site, I struggle a lot. What I do know though is what I like. We all have different likes and opinions differ. Making eye candy with your web site though that can please the largest part of your audience is what matters. I think everyone knows content should be of great quality but what really attracts visitors and keeps them on your web site?

It is the visual part of the experience!

Like I said, I am no expert but recently I have seen many grey dark themes on web sites related to SEO (search engine optimization) and network marketing. These things have dark pages with white lettering which is not so great for reading. I do not get it or these sites. It sometimes makes me think of haunted houses.

They might work for certain topics however, SEO and network marketing are not one of them.

Sometimes you will see sites that are "all over the place"! All kinds of colors, images, and ads with possibly a flash header and a ton of flash banners. The compilation of it all makes the site overwhelming or confusing.

It is just my own opinion but I noticed that there are certain sites I like being on. They all shared these details:

White page (where your content is at) with black lettering.

A good looking header that fits the theme. Flash is good if done right.

A good color scheme. There are places on the web that you can find by typing in "web site color schemes" and they provide color wheels that show which colors go with each other.

Sidebars are not completely loaded down and the colors blend in with each other. I am even talking about those flash banners. If you have them or have created them, why place them all next to each other with colors that clash.

Stay away from too much red. Those sites freak me out for some reason.

Video is good! Audio is as well.

Obviously, there are other things involved such as SEO optimization or making your site easy to get around but all in all, you do want your site to look good. As a matter of fact, looks help SEO because some of Googles' algorithms are specific to the stickiness of your visitors in how long do they stay.

Making your site attractive is very important to long term success.

Jim Eberle is currently working with a diverse team of like minded individuals in a co-op type atmosphere to build our business opportunity. This growing team currently consists of people from Ireland, Australia, England, Canada, and the United States. This team of network marketers are combining our efforts to obtain high positions in search engines like Google for higher level type keyword phrases.

Where as many people usually fail when trying to build a home based business to supplement their incomes, we work together to ensure everyone has success. Anyone who becomes affiliated with us becomes successful as that is how "we" as a group become successful!

The goal here of course is for many people doing a little instead of several people doing a lot to ensure that success. All traffic and customers are derived from SEO. We do not call anyone unless they request it. We have a number of web sites but I can only submit two here. To learn more go to...

http://www.businessopportunitycoop.com/

http://www.leads.businessopportunitycoop.com/

Tuesday, February 24, 2009

Build a Web Page and Create an Online Presence

In this digital age, building a webpage is an activity that is becoming easier to do almost every day. You can use a web page in order to help promote your business, including having an online shopping cart, or something more mundane, such as posting picture of your friends and family, or writing your thoughts about the events of today.

If you bang decided that you need to create a web attender, and hold a popular intent what you impoverishment it to be some, then the prototypical maneuver is to till a class phratry. Environment obloquy are the direct that fill type into their web application in tell to gain your position. You should knock your field sanction with want, as it is the premiere recite, and also web hosting so fill can admittance your parcel.

The next thing you need to do is create the website. There are many free programs that will help you so that the website almost writes itself. You no longer need to know HTML code in order to create a web page, it is now very similar to word processing and you just add pictures where appropriate for a basic web page.

If you need to build a web page that is a small author finished, then care for a issue website model. Many companies give free templates for exposure albums, or blogs, so you rightful select the visage you poorness from a name, and analyse the instructions on uploading photos or inputting matter for blogs. Blogs are a majuscule way to update your friends and pedigree with what is accomplishment on with you, or retributory to get your views on humankind events.

For a business website, you will want to build a web page that tells people about your business, and look for a provider that offers shopping cart templates as well. All you need to do is select one of the predefined layouts, and fill in the information about the products you are selling, preferably providing a picture so people can view your site. They can also provide you with a way for your customers to pay for the items that your purchase without going through the hassle of setting up a merchant account.

It's pleasant and entertaining to build your own website. Lots of online resources are available to give you assistance. Some of these resources even offer free templates, so that you can design your own pages with a minimum of fuss. When you're looking for a site host, try to register your domain name with a site that offers these templates, so that you can take advantage of them. There are templates available to help you with business sites or personal ones, so that you can branch out professionally or share information with friends and relatives.

You may build a web page to help to promote a business or for just something more mundane, like posting pictures of your family and pals. You no longer need to know HTML code in order to create a web page, it is now very similar to word processing and you just add pictures where appropriate for a basic web page. Building a website is fun and easy. There are many online tutorials that will help you, and you will want to look for a company where you register domain name, get web hosting, and offers free templates to help you get started.

Saturday, February 07, 2009

Top Questions to Ask a Web Design Agency

Choosing a web design agency to create and develop your website is a massive decision which requires a lot of trust on your behalf. Unfortunately there are many disreputable companies out there who may try to take advantage of you particularly if you're new to promoting your business online. There also are many great companies out there who will be only too happy to create a stunning website tailored to your business requirements and online image. How can you ensure you make the right choice though? A good place to start is to ask them these questions below.

• What do you know about my business?
If you speak to a website design company who are already familiar with the industry you work in then this can be a huge advantage as they will be aware of your target audience. Some website companies do a lot of work in specific industries or specialise in certain types of websites such as the health industry or ecommerce websites. When you approach a design company they should ask you plenty of questions about your business so they can decide what they can offer you and if they can fulfil your requirements.

• Who will maintain the website?
Some design companies create content management systems which allow you to change content or images to keep your website fresh. Other designers will maintain the website for you and will usually charge for this service. Some people prefer to have their designers deal with the maintenance of the website but sometimes if you want to make a quick text change for example you could be waiting for your designer to be free to make the change for you for a while. If they do offer a content management system then check to see if this is included in the price of the design.

• What previous work have you done?
Ask to see examples of past websites they've completed - most designers have links to completed projects on their website. See how versatile and unique the designs are and if you like their style. Some designers will be more artistic than others so decide which style is right for your website. A good catalogue of previous work can also increase the trustworthiness of a website company as they'll be well established with plenty of satisfied customers.

• Can you work to my budget?
It's likely that you'll have a specific budget to create your website. When you've narrowed your search down to three or four agencies, let them know the size of your budget so you can see what you can get for your money. If you have a smaller budget then it might not stretch to hand drawn images or interactive features for example. Once you agree on a budget and a design then make sure you stick to it and don't be tempted to agree to extra features which could increase the total price of the website.

• Will we get on?
You don't necessarily have to ask a web design agency this directly but it's definitely something to consider as you narrow your search. See how they interact with you in emails, phone calls or in person if you meet them. Also note how available they are to speak to and if they return your messages. There's no point choosing a company who you don't feel comfortable with as you'll be unlikely to get the end result you desire.

Web Design Agency

Thursday, January 29, 2009

Make Money Without Money - Build a Website For Profit

Today everyone uses the Internet, for research, social networking, buying and selling. People are making plenty of money using nothing more than their computer. Yes it's true with nothing more than a little time and a computer you can make money.

One of the top rated ways to make money on the Internet is by building your own web site. There is no gimmick in this; you only have to have a basic computer knowledge and the desire to share something you are passionate about with the world. I have several websites that when combined bring in a nice steady stream of money.

To make a successful website you should start with something you are interested in and have the knowledge about; such as frugality. Once you decide what topic to work on, you need to create articles about your topic that others will find interesting. One key here is that your content needs to be original and give a fresh look at what may be a very common subject. Replacing these articles on a regular basis with new ones, will keep people coming back to see what is new. With my sites I have found that attaching a set of message boards was a great way to bring much more traffic in. I have a regular group of people, who visit the forums and contribute their own information, keeping the site fresh, and helping it to grow in size and popularity.

There are several sites out there that will host your site for free, or for very cheap, do a search, and check reviews; each company offers different things, so keep this in mind when you choose your host.

Making money with this type of website is really very easy and if you take advantage of all the programs available, you will develop a steady stream of income. Affiliate programs like Amazon and Oriental Trading let you put a link to their shopping mall sites on your website, you get paid whenever someone buys from them through this link. Others, like Google Adsense pay you every time someone clicks on an ad in their banner.

If you have plenty of continually updated content, consider getting a live RSS feed set up, so that people will get notified every time something new is posted on your site. This is a great way to remind people to keep checking in and while they are there; adding content to your site and clicking on those ads.

You do not have to be a computer genius to own and run a web site; there are hundreds of tutorials available that will take you from start up to making easy money. The biggest part of running a successful web site is to find a niche on the web that you are knowledgeable about, and want to share with the world. Give it a little time and you will soon have a steady income that requires nothing more than a few hours a week to keep the money coming in.

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Saturday, January 17, 2009

Does Your Website Turn People Off?

Good web design is something that can make or break a business. If a website is designed wrong, people aren't going to stay let alone buy items from it. When it comes to turning customers off, here are some of the things that people aren't going to want to see in a website.

Annoying colors

One of the biggest turnoffs for people in a website is annoying colors. There are some colors that just make your eyes hurt. They may grab the attention of people, but there is good attention and bad attention. Annoying colors give a website bad attention.

Loud music

This is a turnoff for most people, unless it's teenagers. But consider not having loud music on the website or giving the visitors a way to turn it off. Giving them a choice may make they stay instead of leaving.

Hard to navigate

The last big turnoff for people when it comes to websites is having a hard time navigating the site. People want a site which is simple and which allows them to do what they need to do quickly and easily. They know that their time is limited and so they want to get their business done.

When you are designing your webpage, remember the turnoffs which are listed above. You will find that people are going to come back to your website more often and that they are going to be more likely to purchase from you. It's hard to believe what a difference a well made website can make.

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Monday, January 05, 2009

Web Design For Business

Personal web design and web design for business are two completely different elements. If you're just having fun creating your own personal website, then colours and graphics can reflect your personal style and taste and may be a great asset to your site. However, when it comes to a business website, you need to have a professional appearance that is functional and appealing to the exact type of person or organisation you're trying to appease. For example, if you cater to professional business clients, you need a professional-looking site. However, if you're a business that caters to young adults, having a more interactive and, dynamic site might be more your style.

Web design for business is largely based on personal preference and industry experience as to what works for other companies. If you're not sure what you need, research similar companies that have successful websites, and use the concepts they have to build your dream website. Don't be afraid to see what your competitors are doing.

You can also consult with professional designers and design companies to get a better feel for what you need, if you're less informed on the web design end of starting your business. Often, it's better to invest the money into hiring professionals so that your site turns out to be the best that it can be. It's not that you're not capable, but would you fix your own television or hire a trained professional?

Getting traffic to your website takes more than just great web design for business. However, once you get people to your site, you need to have that little edge that makes them want to stay. They aren't going to want to stay at a site that isn't intriguing, so appeal to your customers. If you're not sure how, put yourself in their shoes, or do a research study, ask friends, family or colleagues to find out what people would like. Sure, all this is going to cost money. However, the investment will be worth it in the end, when you have a website that outlasts the test of time and provides you with more business than you ever imagined.

No one can guarantee the success of your website, but having great web design for business purposes is only going to assist you in succeeding. Not having a functional, well designed website is NOT an option in today's fast paced e-commerce society.

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