Web traffic constitutes the large portion of Internet Traffic and is determined by the number of visitors and the number of pages they click. Visitors' presence is logged and monitored once they start clicking on different links present on the website. Monitoring the incoming and outgoing traffic on the site help measure the success of the website; more the traffic the website gets, more popular it is. It also gives the fair idea about which parts or pages of the site are popular or are following any apparent trend in a particular region or place.
Optimizing and monitoring the site and having a portfolio website helps benefits companies in many ways. While seeking a freelancer web designer work and more recognition, various website traffic monitoring methods such as Google Analytics, AW Stats, Mint, Clicky, site meter etc. should be used. These programs allows the website owner to monitor total visitors, page views, browsers used, geographical location of user, keywords used to find the site and much more. Most of these programs are incredibly easy to use and install and are available for free or at affordable cost. The amount of traffic seen by a website is a measure of its popularity. By analyzing the statistics of visitors; site owner can judge the shortcomings of the site, the improvement areas and how to increase the website popularity.
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