Website Design Visitors Make The Difference

When in business on the internet, the website of a business is the welcome mat and provides that crucial first impression. In addition, the website design might make visitors want to stay around or it can drive them away. The design of any site should put out the welcome mat for visitors and encourage them to stay, buy, browse or learn, depending on the purpose of the web site.

While most business owners do not intentionally make a site visitor unfriendly, they may accidentally make a site hard to navigate or unpleasant or distracting to look at. If that is the case, visitors may not stay and the sales or traffic numbers will show this clearly. There is a lot more to good site design than pleasing colors or a nice logo, although both are important.

Website designers whether professionals or amateurs also know that contrasts are important. While some colors might coordinate, such as dark grey and light grey, and they may seem to be appealing for a site theme, a grey link on a lighter grey background will not be seen easily. This can make buying more difficult, or navigating the site more difficult for the visitor. Bright yellow links on white backgrounds are often difficult to see. No one wants to lose a sale because the visitor could not easily see the link.

Internet users have developed advertisement blindness and to overcome this, most sites use-blinking advertisements. However, this can also work against sales and clicks if there are too many blinking advertisements on a single page. No element can be focused on and it can be very annoying to a visitor to the site. Limiting flashing banners to one on a page allows them to focus on a single element.

Additionally, a smart search engine for sites which offer many products may make a difference. While a person may type in a single misspelled phrase such as space heater and receive no results, a smart site search engine will look for the product with the closest results. Finding the products that most closely match what the person typed in, can save sales for the retail site.

While there is no way to cover all the tips that can make a site more successful these are some of the most basic errors new site owners can make. Although a professional design, company is not always necessary it certainly can save some errors and time. In any case, remember the visitor wants to see what they came for quickly and a good site will put out the welcome mat.

The correct Website Design Software can make all the difference. We've got the low down on the best programs instantly and exclusively on http://www.websitedesignsoftware.org.uk